200+ New Users Monthly After One Media Placement
This case study highlights how an online casino website achieved 200+ new users monthly after one strategic media placement. Starting with a minimal user base and no online visibility, the brand overcame challenges to drive significant growth in sign-ups, conversions, and referral traffic.
With digital media's growing influence, especially in globalized economies like the United States, even a single media placement can help you instantly acquire many users. This case study is a living example of this!
A few months ago, a new casino site was launched in the States, offering plenty of new online gaming options and subscription discounts. The company approached us for our casino link building service and aimed to add over 200 monthly users to start revenue generation.
Although they knew they had a long road to travel before coming into the league of the wealthiest casinos in the country, this milestone could set their beginning on a hopeful note.
Challenges Faced
Adding over 200 users to an online casino website was no cakewalk, especially when the market was booming, and several casino businesses had already acquired the most likely users across the United States.
On the contrary, our client’s website had a single-digit user base when we started. Its online visibility was minimal, with no social media presence and a website that did not even rank in the first 10 pages on Google.
The task at hand could only be achieved by strategic media placements under these circumstances, and devising a goal-oriented plan helped. Here’s what we planned to accomplish in the next month:
- Drive 200+ new users to the site
- Increase user sign-ups by 30%
- Achieve a 5% conversion rate
- Boost referral traffic on the site by 20%
The Strategy
We needed the most effective media placement strategy and platform to achieve our goals. However, working under tight time and budget constraints, we could only meet our targets with one or two media placements.
What’s better in this situation than online casino magazines having thousands of social media followers on X (formerly Twitter), Facebook, and Instagram? Placing just one article in any of them could easily garner new users and enhance user engagement within the stipulated time.
Our choice to place an article was deliberate. Other content types, such as advertisements, do not deliver detailed information about our casino games. In contrast, interviews would only work if our client was already successful.
Implementation Process
Once our goals and strategy were noted, we followed these steps to implement them successfully.
- Strategic Media Selection: We were sure of using one of the online casino magazines for media placement, but finding which one was challenging, especially given that we had numerous options before use. Here are a few factors we considered for the purpose.
- Target Audience: Their target audience aligned with our client’s target audience, US residents aged 18 to 35 years, to be specific. This group is known for earning high incomes and their urge for investment.
- Domain Authority and SEO Rankings: We chose an online magazine with high domain authority and SEO ranking to ensure our article reached many users.
- Relatable Content: This is obvious but noteworthy. We checked that the magazine published casino-related articles frequently and had several comments that showed user engagement.
- Reputation and Trust: The magazine we chose was reputable and well-read in the industry. It had numerous followers and was also used by our competitors for media placement.
- Cost: We analyzed the cost per media placement and ensured high ROI.
- CTA: Lastly, since we wanted to increase our user base through their placement, we ensured that the online magazine we chose allowed for an intense CTA insertion.
- Content Creation & Tailoring: Next, we employed our best content curators to draft an article that aligned with the magazine's publishing guidelines and overall tone yet described our casino games at length to invoke the audience’s interest. We also inserted a strong CTA for lead generation.
- Multi-Channel Amplification: Once the article was published in the magazine, we shared it on the newly created social media platform. This increased our followers and helped our magazine article get indirect traffic.
Results
At the end of all our efforts, here’s what we achieved within one month!
- Driven 250 new users to the website
- Increased user sign-ups by 40%
- Achieved a conversion rate of 7%
- Boosted referral traffic by 30%
Why This Strategy Worked?
The media placement strategy for an online casino magazine read by thousands of followers proved more effective than we expected. We added more users and set the path for long-term industry-related collaborations.
The strategy worked for us even though we were new to the industry, primarily because online casino magazines are quite popularly read in the United States, and through our article, we offered our target audience exactly what they were looking for: a wide array of fairly designed casino games with potential to generate huge sums of prize money.
