The modern online space has become highly competitive, and driving organic traffic is one of the primary objectives for any brand. More so for the CBD industry, which has its own unique set of challenges posed by regulatory compliance and rising competition. This case study presents the story of how a top CBD brand tripled its organic traffic in 90 days with comprehensive SEO strategies.
Challenges & Initial Roadblocks
When the CBD brand approached our SEO experts, the website was struggling to gain traction in search engine results. The company was facing several challenges:
- Highly competitive industry: The CBD market is saturated with countless brands competing for visibility.
- Lack of SEO optimization: Most of the pages on the site were not optimized, with inadequate internal linking, page speed, and keyword targeting.
The brand faced difficulties in market recognition due to these problems when aiming to draw customers who buy CBD products online.
Strategy & Implementation
A comprehensive SEO plan was formulated and implemented on various fronts to overcome such challenges,
Comprehensive SEO Audit
The first thing done was a comprehensive SEO audit was conducted. We checked for:
- On-page factors like meta tags, keyword optimization, and content quality.
- Technical SEO elements like site speed, mobile responsiveness, and crawlability.
- Backlink profile and domain authority.
This audit revealed several key areas requiring improvements, including a need for better keyword targeting, content gaps, and technical optimizations.
Keyword Research and Content Strategy
A new keyword strategy was implemented, targeting both long-tail and short-tail keywords.
- Long-tail keywords: These keywords often have lower competition and are more likely to convert due to their specificity (e.g., "CBD oil for sleep" or "best CBD for anxiety").
- Content optimization: Content was tailored to answer specific customer queries, and blog posts, landing pages, and FAQs were optimized for relevant keywords.
By focusing on the user intent behind search queries, the website was able to rank for a wide range of keywords, increasing the number of organic visitors.
Link Building and Authority Growth
Another key focus of ours was to improve the quality of backlinks. High quality cbd backlinks were created. The brand worked on acquiring authoritative links from:
- Industry publications and CBD-related blogs.
- Influencer partnerships to build trust and drive referral traffic.
- Local SEO efforts, targeting regional websites and directories.
Due to this, the website's domain authority improved, helping it climb higher in search rankings and earn more organic clicks.
Technical SEO Fixes
We identified key technical SEO issues and implemented the following fixes.
- Page speed optimizations: Page load times improved by reducing image sizes, leveraging browser caching, and minifying CSS and JavaScript.
- Internal linking structure: An improved and more user-friendly internal linking structure facilitated easier crawling by search engines and user navigation.
- Mobile optimization: We made sure that the website was mobile friendly. The will improve user engagement and reduce bounce rates.
These technical fixes played a crucial role in ensuring that the site met modern SEO standards, making it easier for both users and search engines to access.
Results After 90 Days
After just 90 days of implementing these strategies, the brand saw impressive results:
- Organic traffic growth of 3X: The website's organic traffic tripled, with substantial increases in page views and time spent on the site.
- Keyword rankings: More than 50 previously non-ranking keywords moved to the first page of Google search results.
- Increased conversions: With better-targeted traffic, conversions also improved, as users were more likely to engage with the site and purchase products.
Key Takeaways
The CBD brand’s accomplishment of tripling its organic traffic in just 90 days indicates the necessity for a multilayered SEO approach. Focusing on low-competition, long-tail keywords helped the brand attain higher search engine rankings and receive extremely focused traffic. Technical SEO optimizations like optimizing page speed and prioritizing mobile optimization helped not only optimize the user experience but also rank better on the search engines.
Additionally, acquiring authority backlinks from high-velocity sites helped propel domain authority and further strengthened visibility for the brand. Frequent monitoring and SEO audits tracked progress and made on-time changes a reality as steady organic traffic increase continued in pursuit of overall keyword dominance. With this holistic plan, anyone can see an excellent SEO campaign deliver real, tangible results.
