
Global reach, wide gaming variety, and the integration of cryptocurrencies have drastically changed the fate of online casinos. Their popularity has increased so much in recent years that every second gambler on the street is looking for access through their doors. Is it not the best time to grab every business opportunity that comes your way as an online casino owner?
Well, for our clients, it is! In our last project, one of our clients approached us with their newly launched casino site and inquired whether we could help them acquire new depositors and paid subscribers to keep their revenue wheel running.
After a thorough analysis, we realized the site wasn’t optimized enough for this purpose. Hence, we carefully implemented our 5-step proven casino SEO strategy that would result in instant business growth. Within 6 months, we increased the client’s revenue by a whopping 200%, and here’s a live case study on how we did so.
5 Proven Strategies
Our 5-step proven strategy not only encompassed the best casino SEO techniques but was widely focused on user experience as well. If you’ve been studying the core updates of search engines like Google, you would know by now that it is the audience we need to cater to increase SERP rankings and conversion rates simultaneously. The following point-by-point strategy discussion below will help you understand better!
Strategy 1: Optimizing the User Experience
The first step we took to optimize user experience was increasing the website loading speed. In this 5G era, no user would stay on the site if it took more than a minute to load. So, we compressed large media files and guided the technical team to shorten the backend Java and CSS codes.
We also enabled server-side caching to store data locally and opted for the fastest Content Delivery Network (CDN) within our reach. In addition to reducing the loading speed, we improved the website's visual aspects with clear game presentations, high-definition images, easily navigable structure, and precise clickable CTAs.
Strategy 2: Expanding Payment Methods
Our ultimate goal was to acquire depositors, so the Deposit page was our highest priority. To optimize the page and make it more transparent, we expanded the payment options by including several missing popular FIAT and cryptocurrencies.
Further, we revised the billing structure to include the deposit amount, platform fee and applied bonuses. We enabled voice chat to resolve common depositor queries and specified the client’s 24*7 customer support contact on the website.
Strategy 3: Expanding Game Portfolio
The client’s website had various classic games catering to traditional players. In addition, we included a list of trending games and some of the brand’s originals for our young users. These expanded the client’s gaming portfolio and laid the groundwork for future business growth.
Besides, we networked the client with several reputed game developers, such as Red Apple Technologies, Ezugi, Hacksaw Gaming, Pragmatic Play, Mascot Gaming, and Evolution, so that the website could be the first to display the newest arrivals in the market.
Strategy 4: Targeted Marketing Campaigns
Aggressive marketing helped us break the high competition spell and build a brand reputation that was hard to neglect. Our campaigns spanned across several platforms. Initially, we started with social media and advertising in online casino magazines, which helped us gain massive traffic. A decent traffic increase also resulted from our referral programs.
However, bulk conversions were only seen after we ran targeted email campaigns on our subscribers. They were our best bet as they had previously shown interest in the client’s brand and just needed continuous engagement with incentives to become loyal depositors.
Strategy 5: Improving Bonus and Loyalty Programs
When deposits started pouring in, our challenge was to keep them consistent. For this, we initiated several loyalty programs, including bonuses on specific payment methods, deposit or reload bonuses, high roller bonuses, VIP enrollment bonuses, referral bonuses, and more.
We also introduced rewards for players who exceeded a certain number of gaming activities or deposit thresholds. These initiatives helped us retain 90% of the initial deposits we received at the beginning of the project.
Key Takeaways
As a casino client or SEO agency, our target of 200% revenue growth in just 6 months may seem unreal to you. But it’s only a matter of time before you see it becoming a stark reality. How exactly? You just need to follow our five-step strategy patiently.
It’s crucial to consistently diversify your gaming catalog and give the depositor a reason to remain associated with your brand for a long time. Lastly, a little incentive doesn’t hurt anybody. So, be generous with offers, discounts, and bonuses during your marketing campaigns and loyalty programs.