The foundation of digital marketing is laid on quality content. However, creating such content can be time-consuming and tricky for grey niches like online casinos and gambling sites. Don’t worry!
You can always count on our end-to-end content marketing services, which are quick, effective, and highly resourceful, thanks to our AI-powered approach! Why AI works for us? We believe AI has brought the most substantial revolution in the content creation domain.
Not only has it made the task faster but also more accurate than manual implementation. This case study highlights how AI has helped our casino clients grow with high traffic rates and increased online visibility since its inception.
Challenges Faced Before AI Implementation
If you knew where we started, you'd surely appreciate the results of AI-powered content creation better! So, let’s get a brief overview of the challenges we faced during the project.
The site we were working on belonged to a client who had just launched their casino business online, trying their luck in the field. Since it was brand-new, it had hardly navigated the path of content marketing yet.
All we found in its kitty were a few necessary landing pages when we took over! Besides, a dedicated blog section was absent, and several iGaming products lacked promotional pages.
The results were clear! Low organic traffic and limited audience reach, due to which the site’s SEO KPIs never caught up. The rankings were not visible for any target keywords on the first 10 pages of SERP, and high bounce rates made up for the small number of clicks any published content accidentally received.
The primary reason for these effects, as far as we observed, was low content production, not just in terms of frequency but also quality. Whatever little content appeared on the site had barely targeted any keywords. Moreover, they were too thin and boring to grab user attention. The struggles with outdated SEO strategies for this particular client were real!
AI-Driven Content Strategies Used
Thankfully, the client hired us before it was too late! We implemented several AI-driven content strategies to not only save the day but deliver long-lasting SEO results, especially regarding traffic boost and search engine rankings. Here are the basic highlights!
AI-Powered Keyword Research & Clustering
If you’ve ever used a traditional keyword research tool, you might’ve noticed that it generates an awful lot of keywords based on just search volume and competition. Some of these are more semantically similar than identical twins, and others may even be irrelevant to your niche!
Nevertheless, handling such large files is impractical. So, cut short, we fed them into free AI clustering tools and prompted them to optimize the list. As a result, we got a list of relevant keywords that would enrich our content and boost its rankings in the long run.
Automated Content Creation & Optimization
We also created automated content using AI LLM tools. However, this task was not as easy as it sounds. Extracting the desired content from an AI tool requires consistent engagement and precise prompts that can only be fed by expert content marketers. Thankfully, we have a bunch of those on our team.
Through their contribution, we could also optimize the curated content with relevant keyword placement, meta tags, titles, headings, anchor texts, and hyperlinks sooner than we would have done via manual implementation.
Smart Internal Linking & Topic Authority
Besides creating optimized content for the client’s site, AI also helped us implement crucial SEO strategies like internal linking. We used automated AI internal linking tools to generate suggestions regarding inbound and outbound links for each page.
The tools also optimized anchor texts, wherever needed, for contextual and more natural linking effects. Overall, not only were we able to create an array of internal linkings throughout the website, but we also associated every piece of content with relevant sub-content to boost the overall topic authority.
Implementation
Our strategy was well-rounded, but implementation was the key to our success. We took several steps to make our targeted objectives a reality. Here are their highlights!
Content Calendar
We prepared a content calendar to regulate the duration and frequency of our social media postings. At least one piece of content was uploaded every day. For consistency and pattern, we scheduled each type of content to be posted at regular intervals. Later, as the responses built up, we revised the schedule to increase the frequency of postings for the type of content that got the most views and hits.
Engagement Tactics
Engagement was crucial to building a community of followers from the traffic we were getting. So we started promptly reading and replying to the comments, live streaming, posting live polls, and organizing live events like contests, webinars, and product launches.
One of the most game-changing decisions we took was sharing our content on social media platforms specific to the CBD niche, such as GrassCity, WeedLife Network, Weedable, MassRoots, Duby, and LeafWire.
These networking sites had been the busiest huddles for CBD enthusiasts even when the industry was fighting a legal battle. The client’s presence here exponentially increased the overall revenue they generated from social media campaigns.
Analytics and Optimization
Alongside posting social content, we also focussed on their optimization by using relevant and high-intent keywords in the title, description, and hashtags. Further, we also optimized the social media profiles with detailed user bios, profile photos, featured photos, and catchy usernames.
To ensure our strategy was performing well, we consistently analyzed several social media metrics such as follower count, follower growth rate, user engagement through views, comments, clicks, impressions, video completion rates, brand mentions, and, ultimately, conversion rates on paid social media ads. This helped us make quick fixes and resolve issues instantly, wherever possible.
Results: The 400% Traffic Boost
Our AI-powered content creation and marketing strategies achieved phenomenal outcomes. However, the star of the show, was a 400% increase in organic traffic for the client’s casino site in a matter of four weeks.
We could only achieve this by publishing quality content on the website with precise keyword optimization and internal linking to enhance topic authority. In a short time, search engines recognized our trustworthiness in the casino niche and spiked our overall site rankings by 100%.
However, our results were not limited to improved SEO metrics. A few of our landing pages, created to promote products and acquire users, worked wonders to drive the client’s revenue to the next level. They are now the client’s long-term resources for driving direct conversions, ensuring sustained growth and a strong ROI.
Key Takeaways & Future Outlook
This project was yet another proof of how AI has transformed the future of content marketing across all industries, including grey niches like gambling. As a dedicated link buidling agency, we were able to improve our results and reduce the time to achieve our goals significantly with its assistance.
We have gladly made AI our permanent companion to deliver quick and effective results for our casino clients, and we believe that sooner or later, you’ll realize its benefits, if not right away!
