747 Media House's SEO Success: 830K Users for Online Casino

There are more than 200 online casinos in the US alone, and standing out requires more than just a great gaming platform. 747 Media House played a pivotal role in helping a leading online casino expand its user base and revenue through strategic and tailored SEO services.

We facilitated significant organic traffic growth and enhanced online visibility by leveraging an expansive casino backlink profile, niche edits, media placements, and tier 2 backlinks. Our custom link-building strategies drove an influx of new users, culminating in an impressive milestone of 830,122 registered users by Q1-2024!

 

This case study explains in detail how our expert SEO services helped the online casino achieve remarkable growth and solidify its market presence, demonstrating the transformative impact of a well-executed, dynamic, and adaptive backlink strategy by 747 Media House.

What is Covered in the Case Study?

This case study explores how 747 Media House helped an online casino expand its user base and revenue through strategic SEO services. The sections covered include:

  • Brand Background
  • Challenges
  • Solution
  • Quarterly Plan
  • Final Thoughts
  • Customer Testimonials

We provide an in-depth analysis of the brand's initial position, the hurdles they faced, and the innovative solutions we implemented. The quarterly plan outlines the step-by-step approach taken, while final thoughts reflect on the overall success of the project. 

You hear directly from the client in customer testimonials. This case study showcases how a well-planned, executed, and adaptive SEO strategy can drive exponential growth.

Brand Background

Our client is a prominent online casino known for offering a wide array of gaming options, including slots, table games, and live dealer experiences. Unfortunately, we can’t name the brand for confidentiality reasons.

Established in 2017, the platform has grown to become a favorite among online gaming enthusiasts worldwide, thanks to its user-friendly interface, engaging gameplay, and generous bonuses.

The platform offers a diverse range of game categories to cater to various player preferences, including:

  • Slots
  • Table Games
  • Live Dealer
  • Poker
  • Sports Betting

In addition to its impressive game library, the casino stands out by providing flexible payment options, accommodating both cryptocurrency and traditional fiat currencies. This dual payment system allows users to choose their preferred method for deposits and withdrawals, enhancing convenience and accessibility. 

The platform’s commitment to security and fairness, cutting-edge technology, and customer-centric approach were already building blocks of a successful online gambling platform.

However, the online casino operates in a highly competitive industry where maintaining visibility and attracting new users are crucial for sustained growth, which brings us to the challenges it faced prior to partnering with 747 Media House.

Challenges

Despite its easy-to-use platform and a wide variety of gaming options, the online casino faced several significant challenges related to its online presence, which hindered its growth potential.

  • High Competition

The online gaming industry is intensely competitive, with numerous casinos vying for the same audience. The sheer volume of competitors made it difficult for the casino to stand out and attract new users organically. Ranking high on search engine results pages (SERPs) was essential to gain visibility, but achieving this required a comprehensive SEO strategy.

  • Low Domain Authority

The casino's website struggled with low domain authority, a crucial factor in search engine ranking. This was primarily due to a lack of high-quality backlinks from reputable sources. Without a strong backlink profile, the casino’s website had limited credibility in the eyes of search engines, making it challenging to rank for competitive keywords.

  • Content Saturation 

The market was saturated with similar content, making it hard for the casino’s offerings to appear unique and compelling. Building a decent backlink profile was needed to signal to search engines that their content was valuable and trustworthy, helping it to rise above the noise.

  • User Trust and Credibility

Online casinos often face skepticism regarding their legitimacy and fairness. Building user trust is crucial for attracting and retaining players. High-quality backlinks from authoritative websites could enhance the casino's credibility and reassure potential users of its reliability and fairness.

  • Technical SEO Issues

The casino's website also had underlying technical SEO issues, such as slow page load times, mobile optimization problems, and inefficient site architecture. These issues negatively impacted user experience and search engine rankings.

  • Limited Organic Traffic

Due to these challenges, the casino struggled to generate substantial organic traffic. Relying heavily on paid advertising was not a sustainable long-term strategy. Increasing organic traffic through improved SEO and a strong backlink profile was essential for cost-effective growth.

Solution

747 Media House devised a strategic Casino SEO plan to tackle the outlined challenges. They focused on building a strong backlink profile, addressing technical SEO issues, and enhancing content quality. This comprehensive approach significantly improved the casino's online visibility. 

As a result, the number of organic keywords ranking between positions 1 to 3 on search engine results pages surged from 726 to an impressive 6,228, driving substantial organic traffic and boosting user acquisition. Here’s how we drove the platform’s growth from quarter to quarter:

2022 Yearly Highlights

  • Sum of total backlinks- 1,779,677
  • Registered users- 222,529

2022 Second Quarter (April to June)

We wanted to start on a high note by hitting the challenges one by one through a custom link building strategy. 

Link Building Strategy

During Q2 2022, 747 Media House initiated the link-building strategy by conducting a comprehensive audit of the casino's current backlink profile. The focus was on identifying gaps and opportunities for improvement. 

We began by acquiring high-quality backlinks from authoritative industry sites and engaging in guest posting to build a strong foundation. This initial phase was crucial in establishing the groundwork for a robust and credible backlink profile, setting the stage for sustained growth.

How Many Links Ordered?

  • Total links ordered- 402,268
  • Blogger Outreach- 50%
  • Casino backlinks- 30%
  • Niche edits- 20%
  • Tier 2- 10%

Results Per Quarter

  • Increase in DR and traffic

The DR of the casino site was 75, and the average organic traffic was 555,713 in this quarter. 

  • Increase in Keywords Ranking

  • Keywords ranking between 1 to 3 were 726.
  • Keywords ranking between 4 to 10 were 994.
  • The sum of total keywords ranking were 27,633.


  • Increase in No of registered users

The total number of users registered on the online casino was just 55,571 when we started.

2022 Third Quarter (July to September)

Link Building Strategy

In Q3 2022, we expanded our efforts by targeting niche-specific websites and forums related to online gaming. By creating valuable content tailored to these platforms, we secured high-authority backlinks that boosted the casino's domain authority. 

We also started collaborating with influencers and bloggers in the gaming industry to amplify our reach. This quarter's focus on niche relevance and influencer partnerships significantly enhanced the casino's visibility and credibility in the online gaming community.

How Many Links Ordered?

  • Total links ordered- 1,352,703
  • Blogger Outreach- 60%
  • Casino backlinks-  20%
  • Niche edits- 10%
  • Tier 2- 10%

Results Per Quarter

  • Increase in DR and traffic

As a result of our aggressive link-building strategy, the online casino's DR increased from 75 to 76, and the average organic traffic grew from 555,713 to 776,779.

  • Increase in Keywords Ranking

  • Keywords ranking between 1 to 3 jumped from 726 to 1,124.
  • Keywords ranking between 4 to 10 increased from 994 to 3,467.
  • The sum of total keywords went from 27,633 to 124,076.
  • Increase in No of registered users

Our efforts were bearing fruit, with the number of registered users growing from 55,571 to 77,678 in just one quarter.

2022 Fourth Quarter (October to December)

Link Building Strategy

Q4 2022 saw a strategic shift towards leveraging data-driven outreach. We utilized advanced tools to identify and target websites with high traffic potential. Our team crafted bespoke content that resonated with these audiences, ensuring high engagement and backlink acquisition. 

We also began implementing broken link-building tactics, replacing outdated links with our client’s updated content. This approach not only increased the number of backlinks but also ensured they were from relevant, high-traffic sources.

How Many Links Ordered?

  • Total links ordered- 24,706
  • Blogger Outreach- 40%
  • Casino backlinks-  30%
  • Niche edits- 20%
  • Tier 2- 10%

Results Per Quarter

  • Increase in DR and traffic

The DR was showing a consistent increase in this quarter as well, going from 76 to 77. Also, organic traffic jumped from 776,779 to 892,797.

  • Increase in Keywords Ranking

  • Keywords ranking between 1 to 3 went from 1,124 to 2,044.
  • Keywords ranking between 4 to 10 grew from 3,467 to 8,105.
  • The sum of total keywords increased from 124,076 to 27,4453.
  • rease in No of registered users

The number of registered users on the casino site jumped from 77,678 to 89,280, indicating we are on the right track.

2023 Yearly Highlights

  • Sum of total backlinks- 4,268,284
  • Registered users- 435,523

2023 First Quarter (January to March)

This year, our focus was to expand the casino’s backlink profile and create a secure layer of tier-2 backlinks for improving ranking potential:

Link Building Strategy

By Q1 2023, our focus was on fortifying the casino's backlink profile through sustained outreach and content creation. We diversified our content types, including infographics and interactive content, to appeal to a broader range of websites. 

Our ongoing relationship-building efforts with webmasters and editors facilitated continuous backlink growth. Additionally, we monitored and analyzed the performance of acquired backlinks, refining our strategy to maximize their impact on search engine rankings and organic traffic.

How Many Links Ordered?

  • Total links ordered- 234,076
  • Blogger Outreach- 30%
  • Casino backlinks- 30%
  • Niche edits- 20%
  • Tier 2- 20%

Results Per Quarter

  • Increase in DR and traffic

The DR of the online casino went from 77 in the last quarter to 78 in this one. Traffic also improved, going from 892,797 to 913,353.

  • Increase in Keywords Ranking

  • Keywords ranking between 1 to 3 dipped from 2,044 to 2,035.
  • Keywords ranking between 4 to 10 decreased from 8,105 to 5,465.
  • The sum of total keywords went from 274,453 to 164,403.
  • Increase in No of registered users

The number of registered users increased from 89,280 to 91,335, but we knew we needed to adapt our strategy.

2023 Second Quarter (April to June)

Link Building Strategy

In Q2 2023, we emphasized quality over quantity, targeting high-authority domains with stringent editorial standards to bounce back from the hit we received as part of a Google update last quarter. We produced in-depth articles and case studies showcasing the casino’s unique features and industry insights. 

This quarter saw an increase in resource page link-building, where we positioned the casino as a valuable reference for relevant topics. The result was a substantial boost in domain authority and enhanced trustworthiness, further solidifying the casino’s online presence.

How Many Links Ordered?

  • Total links ordered- 277,317
  • Blogger Outreach- 20%
  • Casino backlinks- 30%
  • Niche edits- 30%
  • Tier 2- 20%

Results Per Quarter

  • Increase in DR and traffic

While the Google update hit us hard, the DR of the casino thankfully remained stable at 78. Although, the traffic fell from 913,353 in the last quarter to 895,377 in this one.

  • Increase in Keywords Ranking

  • Keywords ranking between 1 to 3 fortunately increased from 2,035 to 2,464.
  • Keywords ranking between 4 to 10 also went from 5,465 to 5,752.
  • The sum of total keywords increased from 164,403 to 168,456.
  • Increase in No of registered users

The number of registered users also saw a dip, from 91,335 in the previous quarter to 89,538 in the current one.

2023 Third Quarter (July to September)

Link Building Strategy

Q3 2023 marked the implementation of advanced link-building techniques such as skyscraper content. We created comprehensive, high-value content pieces that outperformed existing top-ranking articles, then reached out to sites linking to those articles to secure backlinks. 

Additionally, we intensified our efforts to earn editorial links from high-profile publications in the gaming and tech industries. This strategic approach led to a significant increase in high-quality backlinks and further improved the casino's search engine rankings.

How Many Links Ordered?

  • Total links ordered- 1,329,920
  • Blogger Outreach- 40%
  • Casino backlinks-  40%
  • Niche edits- 10%
  • Tier 2- 10%

Results Per Quarter

  • Increase in DR and traffic

The DR again remained stable at 78 in this quarter, and the organic traffic finally started showing an upward trend from 895,377 in the last quarter to a whopping 1,065,508.

  • Increase in Keywords Ranking

  • Keywords ranking between 1 to 3 rose from 2,464 to 4,489.
  • Keywords ranking between 4 to 10 increased from 5,752 to 7,343.
  • The sum of total keywords jumped from 168,456 to 170,240.
  • Increase in No of registered users

Our quick replan of the strategy to deal with the Google update hit helped us grow the number of registered users from 89,538 in the last quarter to a decent 106,551.

2023 Fourth Quarter (October to December)

Link Building Strategy

In Q4 2023, we concentrated on sustaining momentum by leveraging our established network of industry connections. We increased our efforts in obtaining backlinks from educational and governmental websites, which are highly valued by search engines. 

We also began participating in relevant online events and webinars, providing valuable content and earning backlinks in return. These activities not only boosted the casino's backlink profile but also enhanced its reputation as a thought leader in the industry.

How Many Links Ordered?

  • Total links ordered- 2,426,971
  • Blogger Outreach- 20%
  • Casino backlinks- 30%
  • Niche edits- 30%
  • Tier 2- 20%

Results Per Quarter

  • Increase in DR and traffic

The DR finally went up one point in this quarter, from 78 in the last three quarters to 79. Organic traffic also showed decent improvement, going from 1,065,508 to 1,480,990.

  • Increase in Keywords Ranking

  • Keywords ranking between 1 to 3 went from 4,489 to 4,926.
  • Keywords ranking between 4 to 10 increased from 7,343 to 8,336.
  • The sum of total keywords jumped from 170,240 to 261,226.
  • Increase in No of registered users

The number of registered users also showed a consistent increase, from 106,551 in the last quarter to 148,099 in this one.

2024 Yearly Highlights

  • Sum of total backlinks- 3,808,738
  • Registered users- 172,071

2024 First Quarter (January to March)

This year, the casino mostly recovered from the hit and achieved a balance of decent backlinks, niche edits, and tier 2 backlinks. As a result, the user base increased significantly:

Link Building Strategy

By Q1 2024, our link-building strategy had helped us bounce back from the damages of the update. We focused on maintaining and optimizing the acquired backlinks and conducted regular audits to ensure all backlinks remained active and relevant. 

Our efforts included continuous content updates and outreach to replace any lost or outdated links. This proactive approach ensured sustained high rankings and organic traffic growth. As a result, the casino achieved a significant milestone with 830,122 registered users, reflecting the success of our comprehensive link-building strategy.

How Many Links Ordered?

  • Total links ordered- 3,808,738
  • Blogger Outreach- 20%
  • Crypto backlinks- 40%
  • Niche edits- 20%
  • Tier 2- 20%

Results Per Quarter

  • Increase in DR and traffic

The DR improved another point in this quarter, from 79 in the last quarter to 80. The organic traffic also progressed from 1,480,990 in the previous quarter to 1,720,705.

  • Increase in Keywords Ranking

  • Keywords ranking between 1 to 3 grew from 4,926 to 6,228.
  • Keywords ranking between 4 to 10 went from 8,336 to 10,756.
  • The sum of total keywords fell from 261,226 to 217,414.
  • Increase in No of registered users

Number of registered users kept showing an upward trend this quarter as well, going up from 148,099 to 172,071.

Final Thoughts 

The collaboration between the online casino and 747 Media House yielded remarkable results, significantly enhancing the casino’s online presence and performance. Here’s a breakdown of the key achievements:

  • Keyword Stability

One of the major outcomes was achieving keyword stability. By consistently monitoring and adjusting the SEO strategy, 747 ensured that the casino maintained high rankings for crucial keywords. This stability helped sustain the organic traffic growth and provided a steady stream of new users, strengthening the casino’s online visibility and taking the year on year growth from 2022 to 2023 in keywords ranking between 1 to 3 to 257%!

  • Optimizing Target Keywords

747 Media House meticulously researched and optimized target keywords relevant to the casino's offerings. This process involved analyzing search trends, user intent, and competition. By refining the keyword strategy, they managed to capture a broader audience, ensuring that the casino appeared prominently in search results for terms that potential users were actively searching for. This strategy brought an increase of 63% from 2022 to 2023 in sum of total keywords.

  • Increase in Organic Traffic

Concerted efforts to improve SEO and build a strong backlink profile led to a substantial increase in organic traffic. The casino witnessed a notable rise in visitors who discovered the platform through organic search results. This influx of organic traffic reduced the reliance on paid advertising and enhanced overall user engagement and conversion rates, growing the average organic traffic to 96% from 2022 to 2023.

  • Increase in No of registered users

The improved SEO strategy and increased organic traffic directly boosted the number of registered users. By Q1-2024, the casino reached a milestone of 830,122 registered users. This growth in the user base was crucial for the casino's revenue generation and market positioning, increasing the number of users by 96% between 2022 to 2023.

  • Increase in No of Backlinks

747 Media House focused on acquiring high-quality backlinks from authoritative websites within the industry. This effort significantly increased the casino’s backlink profile, enhancing its domain authority and search engine credibility. The increase in high-quality backlinks was instrumental in driving the overall success of the casino SEO strategy, contributing to higher rankings, and taking the sum of organic keywords to a whopping 140% from 2022 to 2023.

Client Testimonial / Feedback 

"Partnering with 747 Media House has proven to be the best decision for the digital presence of our online casino. Their service quality and strategic SEO expertise are exceptional. The team's agility and deep knowledge allowed us to address our challenges and enhance our online presence quickly. Thanks to their efforts, we’ve become a recognized name in the online casino arena, significantly increasing our user base and driving our revenue. 747 Media House's dedication and tailored approach have made a remarkable impact on our growth, and we couldn’t be more pleased with the results."

  • Chief Marketing Officer (Representative of the Online Casino)