From 0 to 10,000 Crypto Deposits in 6 Months

Lately, crypto deposits in casinos have been the talk of the gambling town, especially because gamblers are preferring them over FIAT deposits to ensure secure, quick, economical, and transparent transactions. Does this mean shifting to crypto deposits entirely rescues your online casino business from plunging depositors?

The answer lies in this detailed case study! Recently, one of our clients launched a new crypto casino website and approached us with the target of adding $10,000 new depositors from scratch. Were we able to achieve it? If yes, how and by when? Our detailed illustrations below can give you clear insights.

Challenges Faced

Trust and user experiences are the pillars for gaining loyal depositors in the casino industry, and since our site was new, it had none. Our main challenge was to use our marketing and promotion skills in a way that we could not just boost site traffic but generate potential leads that could convert into viable, long-term depositors.

However, we faced two of the biggest roadblocks: strict government gambling regulations and intense competition from other established players. Additionally, since we did not have a vast user base to analyze which deposit systems were usually compatible in the casino market, building a seamless, cross-chain deposit mechanism for multiple cryptocurrencies was difficult.

Strategies Implemented

Strategies

Our four-step strategy primarily focused on marketing the website through effective channels and acquiring as many users as possible. To do this, we needed to drive massive traffic and enhance user engagement to not just retain our visitors temporarily but convert them into permanent subscribers and depositors. Here are our plan highlights! 

Building Awareness

Since the site was new, it needed to be promoted and marketed aggressively to gain exposure. For this, we launched and posted on several social media handles, collaborated with influencers, identified and sent personalized e-mails to potential users, participated in popular online casino forums, and placed ads in online casino magazines. This boosted our traffic to a great extent.

User Acquisition 

Once we started receiving traffic, our next focus was converting it to users. Since we had just entered the industry, incentives seemed the best way to do this! We launched several types of bonuses for new players, including free spins, welcome bonuses, game-specific bonuses, and cashback bonuses. 

These potential freebies worked great to convert our newfound traffic into interested users. However, since our ultimate goal was to gain loyal depositors, we carefully integrated a few incentives like a first deposit bonus, a high-roller bonus for premium depositors, and loyalty bonuses for regular depositors.  
 

Enhancing User Experience

While marketing can bring players to your doorstep, your gaming products will keep them engaged for a long time. Therefore, investing in game development and user experience enhancement is crucial for a casino site. 

For our client’s website, we made sure that their iGaming catalog included all the classic and trending games, was easy to navigate with visually appealing layouts, and had a seamless deposit process. 

For customer grievances, we set up an online chat system that quickly resolved issues and added a comprehensive list of FAQs. Lastly, since smartphone devices were commonly used to access our website, we ensured the layout and design were mobile-friendly and optimized. 

Establishing Trust

Public agencies hardly regulate casino businesses in any jurisdiction. It mainly operates on customer trust and satisfaction. This factor becomes far more crucial, especially when dealing with crypto payments, as central banking systems do not administer them. 

So, the only way to win consumer trust is to offer seamless crypto deposit mechanisms, avoiding delays and outstanding transaction issues. We ensured the site integrated the most reliable crypto payment processor out there. 

Results

From 0 to 10,000 Crypto Deposits in 6 Months

After 6 months of continuous and consistent work, we secured a substantial boost in the number of users, depositors, and overall site traffic. Moreover, deposit volume rose exponentially, generating massive revenue for the client’s business. Here’s what we achieved!

  • Depositors Count: The site achieved $10,200 crypto depositors in 6 months, $200 more than we had targeted. 
  • Deposit Amount: Most depositors enrolled in the VIP club and played premium games, raising the overall revenue in 6 months above $100k. 
  • Active Users: The site gained a 300% increase in active users, who could potentially convert into depositors over the coming months. 
  • Referral Traffic Boost: Owing to a strong casino backlink profile and proactive social media promotion, we were able to boost the referral traffic by 40%.

Key Takeaways

Acquiring depositors for a new casino website was highly challenging, especially since we had no user base or traffic to start with, and we were dealing with a highly competitive market that was strictly regulated under many jurisdictions.  

So, we needed an effective strategy that involved several shortcuts within the legal limits to deliver quick results. We mainly relied on reaching out to the target audience through various promotional platforms and incentivizing first-time users and depositors. 

Regular players received higher incentives for their loyalty. The trick was to crack and execute the code consistently as a newbie to achieve a credible place in the online casino industry.

Post a comment

Your email address will not be published.