Rank a New Casino Site in 7 Steps

The online casino industry in America is a classic destination where the stakes are high and rewards are higher. If you’re overwhelmed by its success, starting a new online casino website can pay off big time!!

However, the odds will not always be in your favor, as the market is fiercely competitive, and you can lose your users to established players in fractions of seconds. In addition, building public trust and credibility might also be challenging, mainly because the US government has been running tight on online casino businesses for years.

Under these conditions, expecting your new online casino website to rank quickly may be far-fetched. But 747 Media House can turn things around! We are presenting a case study where we helped one of our client’s new casino websites secure a top 10 rank on search engines within a few weeks of its launch.

Step-by-step guide to ranking a new online casino

Ranking our client’s new casino website was not easy. We had to devise a step-by-step plan and execute it consistently for months. 

Step 1: Conduct Comprehensive Keyword Research

Our first task was meeting with our client in closed chambers to discuss their niche, products, and brand voice. This helped us gain insights into effective keywords that could resonate with the target audience.

Using reliable tools and SERP analysis, we sorted these terms out, considering they had a terrific search volume and moderate competition to deliver high website rankings. 

Step 2: Build a User-Friendly and Optimized Website

We collaborated with the technical team to help build a user-friendly and optimized website that only used responsive designs. We also optimized the site’s speed by compressing large media files, Javascript, and CSS codes. 

To facilitate search engine bots’ crawling, we updated the XML sitemap and Robot.txt file and added breadcrumbs on all the landing pages. Our creation of keyword-rich URLs and CTAs also helped achieve faster results.  

Step 3: Create High-Quality and Engaging Content

Since our client primarily targeted millennials and Gen Z Americans, owing to their high-income earning potential, we needed to keep the website content interactive and engaging enough to captivate them, leading to higher conversion rates. 

We structured the content with multiple subheadings, bullet points, and tables to ensure quality and readability. Our use of images and videos enhanced user experience and reduced bounce rates. 

Step 4: On-Page SEO Optimization

After publishing the content, we optimized it by placing relevant keywords in meta tags, headings, titles, anchor texts, and body according to the optimal keyword density. 

We also interlinked every piece of content multiple times to increase traffic on all our pages simultaneously. Since major search engines like Google use the mobile version of a site for ranking and indexing, mobile optimization was our focus the entire time!

Step 5: Build High-Quality Backlinks

Casino backlinks help bring credible and authoritative traffic to an online casino website. Since we had already optimized the site and its content, this alternative way allowed us to boost organic traffic further. 

We approached several online casino magazines and guest post websites that secured high rankings and were well-read by our target users, negotiating backlink placement terms with them. Within a few weeks, we successfully built a high-quality backlink profile for the client through enriching guest posts, press releases, and niche edits. 

Step 6: Local SEO (If Targeting Specific Regions)

Since we were short on time, we targeted regional markets with specific regional content and keywords to drive traffic instantly. For this, we created localized blog posts like “Top Casinos in LA” and “Best Gambling Tips for Southwest US Cities.” 

Additionally, we placed region-specific keywords like “online casino in New York” or “best slots for Texas” on landing pages. The strategy has worked wonders with overseas casino clients in Canada, Malaysia, and Mexico.

Step 7: Monitor Performance and Adjust Strategies

Casino SEO is a trial-and-error game, considering the evolving market dynamics. We consistently monitored KPI metrics on Google Analytics to ensure our strategy delivered results. 

We checked keyword rankings, traffic volume, CTRs, bounce rates, traffic volume from backlinks, and other performance metrics to analyze what worked and what didn’t. This helped us make quick fixes wherever possible to improve the website’s online visibility further. 

Results

How We Rank a New Casino Site in 7 Steps

After tireless work for six months straight, we drastically improved the website rankings. Here are the highlights of our achievements! 

  • Increased website traffic by 400%
  • Boosted click-through rate (CTR) by 25%
  • Reduced bounce rate by 25%
  • Achieved a top 3 ranking for 10 high-traffic keywords within our niche.
  • Improved conversion rate by 50%, leading to more successful sign-ups and sales.

Key Takeaways

Our journey to increase the rank of a new casino website was long but worthwhile. Our detailed plan worked only because we consistently executed it step by step and made quick fixes wherever possible. 

We realized that the key to success in this task began with preparing a comprehensive keyword list that communicated the brand voice aptly and was niche-oriented to cater to the target user base. This was done by analyzing the search volume and competition of keywords. 

Sorting the keywords was the foundation on which we built an entire optimized website. However, ranking needed much more. That’s where our specialized casino backlink services came in handy! We built quality and authoritative casino backlinks that drastically shot up the site’s traffic volume and gave us better rankings than expected! 

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