How We Help in Improving DA for a New Cannabis Startup?

Thinking of establishing an online cannabis startup in the United States? Be prepared to face intense competition, as numerous websites are already ranking for most of the high-traffic cannabis-related keywords and product niches on search engines.

Your best help under these circumstances can only come from increasing your website’s overall domain authority, which is no piece of cake and certainly doesn’t allow shortcuts! Thankfully, We are here to help newbies like yourself in the industry.

Here’s a detailed case study on how we assisted one of our cannabis startup clients to achieve a domain authority score above 50 within a few months through carefully crafted SEO and media outreach plans.

Challenges Faced

Since our client’s website was just launched, it had limited relevant content, let alone optimized for search engines. Additionally, its presence on social media platforms was completely missing. 

As if this were not enough to saturate the DA score to under 10 at the time, our client also lacked quality backlinks to generate credible organic traffic to the website. 

We had a lot to work on, so we devised a strategic plan that could guide us along the way. Here are the goals we set for ourselves to implement in the next few months: 

  • Increase Domain Authority (DA) by 50 points. 
  • Achieve top 5 rankings for 5 high-traffic cannabis keywords
  • Boost organic traffic by 200%
  • Increase CTR by 20% for the top 5 targeted keywords
  • Grow page authority (PA) of best selling product pages by 10.
  • Generate 100+ orders per day through organic search

The Strategy

Improve DA

We needed a wholesome DA-building strategy to ensure we left no stone unturned in achieving our goals. Here are a few highlights of our plan. 

Media Selection

Our first focus was choosing platforms to bring relevant referral yet organic traffic back to our client’s website. For backlinks, we tried to approach cannabis sites with higher DAs. 

In contrast, our media placements were limited to online ads on reputed cannabis review websites that captured the interest of our client’s target audience.

Content Creation 

The next important aspect of our plan was content creation. We planned to push out relevant guest posts and PRs to help with backlink building, sponsored ad content to help with media placements, and relevant blogs and web pages to enhance user engagement on our website. 

SEO Integration

Last but never least, integrating on-page and technical SEO best practices was a consistent part of our journey, for which we planned to imply techniques such as keyword research and placement, maintaining keyword density, interlinking between pages, optimizing meta tags, reducing page speed and page loading time to enhance the website's overall performance.

Implementation Process

A plan needs sincere implementation for the proper effects to be delivered within the stipulated time, and that was precisely what we emphasized next. Here’s how we executed our entire strategy successfully. 

 

Media Outreach

We identified several cannabis review websites that catered to our client’s target audience and product niches. 

Upon shortlisting the ones that consistently ranked high for the targeted cannabis keywords, we approached the site owners with our ad placement proposals through professionally drafted e-mails, highlighting how our ads would enhance the value and user engagement of their review pages.

 

Content Distribution

To increase user traffic, we curated content for web pages and blogs and shared it on different channels, such as social media, emails, and newsletters. 

Regardless of the platforms, we ensured that our content was user-friendly, interactive, and resonating with Gen Zs and millennials, who accounted for the highest share of our target audience. 

 

Link Building

To build quality cannabis backlinks, we approached relevant cannabis sites with a DA higher than 50, which showed incredible search results for our target keywords. After understanding their specific terms and conditions for PR and guest post submissions, we curated content that would suitably place our links and add value to their websites.

We also approached specific sites with niche edit link placement proposals to save time and money and succeeded. 

 

Performance Tracking

Finally, we continuously monitored our website's key performance metrics (KPIs), blogs, guest posts, and PRs on reliable tools like Ahrefs and Semrush, including traffic volume, CTRs, impressions, bounce rate, keyword rankings, and backlink quality. 

This helped us make quick fixes wherever needed so that our efforts to increase the client website’s domain authority did not go in vain! 

Results

Improving DA for a New Cannabis Startup

Our comprehensive strategy and implementation yielded the following results: 

  • Increased Domain Authority (DA) to over 50 points
  • Achieved top 3 rankings for 7 high-traffic cannabis keywords 
  • Boosted organic traffic by 200% 
  • Increased CTR by 30% for the top 5 targeted keywords
  • Increased the page authority (PA) of best selling product pages by 20 points
  • Generated 100+ orders per day from organic search traffic 

Why This Strategy Worked?

The strategies we devised to increase the DA of our cannabis startup client’s website were detailed and required long-term execution plans. However, it was necessary as the site had just launched and had no online presence. 

We started from scratch and worked on everything, including media outreach, backlink building, content creation, and optimization, to achieve the desired results. While a few strategies had a high impact, others had a relatively low impact yet were relevant. 

Nevertheless, raising the domain authority of a startup, especially in a competitive market such as cannabis, required juggling several responsibilities simultaneously. 

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