Securing a top position on search engines and boosting online visibility is not enough to increase user sign-ups for your casino site. You need to think beyond basic casino SEO and devise a plan to hit that jackpot right away! Here’s a case study discussing 6 tried and tested strategies we used to drive new user sign-ups for one of our casino clients by 100% in just a few weeks.
6 Proven Strategies
Our strategies went far beyond basic SEO techniques. It encompassed more clever marketing tactics and a laser-sharp focus on enhancing user experience. Here’s the detailed version of the step-wise strategy we implemented to meet our goals!
Optimized Registration Process
We began by optimizing the source of all user signups, i.e., the registration page. Its original version was vague and unnecessarily lengthy, to say the least! Also, the error labeling and success message were not precise.
We started by reducing the number of details it sought and limited them to the essentials: email address, password, an agreement with the terms and conditions, and a captcha check to avoid spam registrations.
Additionally, we published clear instructions on filling in the details and gave error labeling with specific error messages for each blank. Lastly, we optimized the success message to include a short description of the perks the user would get after completing the process.
Improved Mobile Experience
More than 50% of the client’s traffic came from mobile devices, so we wanted to improve the mobile user experience as soon as possible. For this, we altered a few design elements to increase mobile responsiveness.
Next, we increased the page speed on mobile devices and changed the text fonts to more mobile-appropriate size, color, and style. We also created bigger and bolder CTA buttons to grab users’ attention. Finally, before uploading the page, we conducted several rounds of testing to identify and make quick fixes wherever needed.
Strategic Bonus & Promotion Offerings
After the registration page was ready, it was time to roll the dice and drive new sign-ups. We offered generous welcome bonuses and discounts on our bestselling iGaming products to achieve the purpose.
Our bonus portfolio was diverse yet targeted. We offered 100% match bonuses up to as high as $500 to increase the starting bankroll for players. Additionally, we offer no deposit bonuses and limited free spins upon registration.
With our referral bonuses, we set a milestone and exceeded our user sign-ups beyond the organic traffic we received. Our cashback and rakeback promotions also helped us retain users in the long term without burdening our budget.
Targeted Marketing Campaigns
With our top-notch incentives in place, we only had to increase our outreach to attract the target users. We relied on blogger outreach on several platforms, including email, social media, and print media.
We also brought a few influencers into the loop and paid them to sponsor our client’s casino site for user signups. The strategy that worked wonders for us was our digital paid ad and affiliate marketing campaigns on influential casino review websites and online magazines.
Providing Excellent Customer Support
Our web analytics tool revealed high bounce rates for the client’s registration page. This indicated that many users landing on the page exited without completing the registration process.
They faced issues or had doubts for which we did not offer contact support or a grievance redressal mechanism, leading to a spike in the bounce rate. As a quick resolution, we launched a new chat process on the page and placed our 24/7 number and email contact for easy access by users.
Adding Social Proof & Testimonials
Another cause for high bounce rates, we assumed, was that users tend to think twice about our reputation and trustworthiness before entering their details. To avoid this situation, we added a dedicated section displaying recent user feedback and testimonials.
This enhanced our reliability among users and led to a sharp decrease in bounce rates. Besides, we also upgraded our rating system to gather more precise feedback on our bonus and promotion strategies so we could modify our incentives according to customer preferences.
