It A Good Idea To Buy Backlinks? A Discussion

Are you curious to know whether or not you should buy backlinks for your website? Yes? Then, this post will help you make an informed decision.

You must note that backlinks act as one of the key Google ranking factors, but building high-quality links can be cumbersome and time-consuming. Hence, many website owners choose to buy backlinks to improve their site ranking on SERP.

However, whether or not you should buy backlinks depends on several factors. Although Buying Backlinks comes with many benefits, it attracts a few risks as well. For instance, if everything does not go well in this regard, you may experience significant SEO backdrops.

Is Buying Backlinks a Good Idea?

In short, you can Buy Backlinks, but there are certain things you must be cautious about.

For instance, purchasing backlinks without any strategy is not a good practice. You cannot just hire someone online and pay them for a specific number of backlinks. You won’t see any results in terms of your SEO at the end of the day.

Moreover, outright purchasing backlinks can damage your site’s ranking on SERP. It is critical to leverage authentic digital PR and link-building strategies to get high-quality links. In other words, your method of getting backlinks must be genuine to get the desired results. Otherwise, leveraging low-quality link-building professionals or black hat users may make your website get into serious trouble.

What are Some Striking Benefits of Buying Backlinks?

If everything goes well, paid backlinks can do wonders for your site’s SEO. It is time to check out a few best-in-class benefits of buying backlinks:

Takes Search Engine Rankings to the Next Level:

Did you know achieving high-quality backlinks can boost your site’s ranking on SERP? A current survey shows that backlinks can largely contribute to search engine rankings, as per 67.5% of SEO webmasters.

Getting linked with relevant and reputable websites can take your site’s value and reliability to the next level for search engines. It helps your website become more visible to people whenever they search for specific keywords.

Ensures Higher DA & DR:

Link Building can help you gain higher Domain Authority (DA) and Domain Rating (DR). The higher DA and DR would be for your website, the more reliable your site would become for search engines. Hence, you can expect a boost in the ranking of your website on SERP. However, you should note that DA and DR scores do not act as Google ranking factors.

Nonetheless, it does not alleviate the importance of DA and DR scores. A high Domain Rating represents your site’s trustworthiness and authoritativeness. Hence, you can expect your website to rank higher for competitive keywords.

Improves Organic Traffic:

Achieving more and more high-authority links can take your site’s ranking to the next level. Hence, the higher the ranking, the better the organic traffic would be for your website. And the more organic traffic, there are higher the chances of converting traffic into more and more leads, sign-ups, sales, and profits.

Should you buy backlinks?

What are Some Disadvantages of Buying Backlinks?

Although buying backlinks comes with some benefits, you should be aware of the drawbacks as well. It is time to know about some of the drawbacks below:

Acquiring Low-Quality Links: 

If you are not careful enough, you might end up facing link schemes or acquiring low-quality backlinks. Note that link schemes breach Google’s guidelines, which may lead your website to get penalized. 

In the worst-case scenario, your site may even get removed from the search engine’s search index. Opting for low-quality links from unreliable websites would harm your website’s reputation and reliability.

Hence, how to evaluate the quality of backlinks? You can leverage one of the best-in-class SEO tools to find out the domain quality to make an informed decision.

Link Farms & Low-Quality Link Building Strategies:

Black hat practitioners are everywhere when it comes to off-page SEO. These people use link farms to manipulate search rankings and unnaturally increase the website’s authority.

Nonetheless, search engines easily detect these unnatural links and lower the ranking of the associated websites as a penalty. A sudden boost of links may also lead to the permanent removal of a website from search results.

What is the Resolution?

Since directly buying links from anyone can get you into trouble, you should leverage authentic marketing strategies to take your site’s brand awareness to the next level. It also helps you boost your reputation and acquire high-quality links.

Strategies, such as press release distribution, niche edits, and blogger outreach can help you get the desired backlinks for your website.