The US cannabis scene has exploded. It’s no longer just a counterculture movement, but a full-blown revolution where activists, chefs, scientists, and artists are pushing boundaries like never before. Instagram remains the front line of this evolution, where the most influential stoners, growers, and entrepreneurs drop game-changing knowledge, mouthwatering edibles, and next-level strain reviews.
No matter if you're a medical patient, a connoisseur chasing the best terpene profiles, or just here for the vibes, these 15 influencers are your VIP pass to the future of weed. From underground breeders to viral blunt artists, they’re shaping the culture with one post at a time.
Want your feed to be as fire as your last sesh? Here’s who you need to follow.
Top 15 Cannabis Influencers on Instagram
The cannabis game’s evolving fast, and these 15 Instagram influencers are leading the charge. If it’s rare strains, legal updates, or smoke tricks, they’ve got your daily dose of dank. Time to hit follow.
Name | Instagram Handle | Followers |
Koala Puffs | @koala.puffss | 671K |
Jason McGrady-Szromba | @herb_buddies | 562K |
Tony Greenhand | @tonygreenhand | 331K |
Blunt Blowin’ Mama | @bluntblowinmama | 120K |
Jorge Cervantes | @jorgecervantesmj | 106K |
Shonitria Anthony | @bluntblowinmama | 120K |
Emily Kyle | @emilykylenutrition | 64.1K |
Irlyn | @sisterb0ngwater_ | 102K |
Steve DeAngelo | @steve.deangelo | 61.1K |
Jamie Evans | @theherbsomm | 36.4K |
Alice Moon | @thealicemoon | 13.6K |
CBD Sloth | @cbdslothreal | 10.9K |
Joya G | @thejoya_g | 14.9K |
Bess Byers | @bessbyers | 28.1K |
Michele Ross | @drmicheleross | 14.8K |
#1. Koala Puffs
Instagram Handle: @koala.puffss
Followers (2025): 671K
Location: Los Angeles, CA
Why You Should Follow?
Koala Puffs brings humor, authenticity, and energy to the cannabis community, making education and advocacy fun and accessible for all.
About Her
Anjela Gotsulyak, known as Koala Puffs, is a Ukrainian-born cannabis influencer who has become a standout voice in Los Angeles and beyond. She’s celebrated for her comedic approach to cannabis content, creating relatable and entertaining videos that resonate with a wide audience. Koala Puffs is not just a content creator but also a connector, collaborating with major cannabis companies and using her platform to break down stigma and build community.
#2. Jason McGrady-Szromba
Instagram Handle: @herb_buddies
Followers (2025): 562K
Location: United States
Why You Should Follow?
Jason McGrady-Szromba is a dynamic cannabis educator and content creator who brings fun, approachable insights to the world of cannabis. His engaging posts make learning about cannabis accessible for everyone.
About Him
Jason McGrady-Szromba, known as @herb_buddies, stands out for his ability to combine education and entertainment, making cannabis knowledge enjoyable and easy to understand. With a background in community building, Jason focuses on demystifying cannabis for new users and enthusiasts alike. His content covers everything from product reviews to responsible use, and he often spotlights the latest trends and innovations in the cannabis industry. Jason’s approachable style and commitment to accurate, stigma-free information have earned him a large, loyal following.
#3. Tony Greenhand
Instagram Handle: @tonygreenhand
Followers (2025): 331K
Location: Oregon, USA
Why You Should Follow?
Tony Greenhand is world-renowned for his jaw-dropping, artistic rolling skills, turning cannabis into creative masterpieces and redefining what’s possible with joints.
About Him
Tony Greenhand has achieved legendary status in the cannabis community for his unmatched ability to roll intricate, custom joints that double as art. From life-sized sculptures to pop culture icons, his creations have gone viral and attracted celebrity clients. Tony’s work showcases the intersection of craftsmanship and cannabis, pushing the boundaries of creativity in the industry. He shares behind-the-scenes looks at his process, educational content on rolling techniques, and collaborations with major cannabis brands.
#4. Blunt Blowin’ Mama
Instagram Handle: @bluntblowinmama
Followers (2025): 120K
Location: Los Angeles, CA
Why You Should Follow?
Blunt Blowin’ Mama is a pioneering platform for mothers who use cannabis, offering support, education, and advocacy to help normalize cannabis use in parenting.
About Her
Founded by Shonitria Anthony, Blunt Blowin’ Mama is dedicated to breaking the stigma around cannabis use for mothers. Shonitria, a journalist and mother herself, uses her platform to share honest stories about cannabis and motherhood, host informative podcasts, and highlight the intersection of cannabis, wellness, and family life. She addresses legal, social, and health topics, providing resources and a judgment-free community for moms who medicate or relax with cannabis.
#5. Jorge Cervantes
Instagram Handle: @jorgecervantesmj
Followers (2025): 106K
Location: Spain/Worldwide
Why You Should Follow?
Jorge Cervantes is a legendary cannabis horticulturist and author, sharing decades of growing expertise, travel stories, and global cannabis culture with a humorous, accessible style.
About Him
Jorge Cervantes is internationally recognized for his groundbreaking work in cannabis cultivation. Author of “The Cannabis Encyclopedia” and “Indoor Marijuana Horticulture,” he has educated generations of growers through books, videos, and social media. Jorge’s Instagram features stunning garden tours, practical growing tips, and insights from his travels around the world.
#6. Shonitria Anthony
Instagram Handle: @bluntblowinmama
Followers (2025): 120K
Location: Los Angeles, CA
Why You Should Follow?
Shonitria Anthony is a leading advocate for cannabis-using mothers, creating a supportive space for education, honest conversation, and community empowerment.
About Her
As the founder of Blunt Blowin’ Mama, Shonitria Anthony uses her background in journalism to shed light on the realities of cannabis and motherhood. She hosts the popular Blunt Blowin’ Mama podcast, sharing stories from moms, health professionals, and advocates to destigmatize cannabis use in parenting. Shonitria addresses tough topics like legal rights, social pressures, and wellness, giving mothers the tools and confidence to make informed decisions.
#7. Emily Kyle
Instagram Handle: @emilykylenutrition
Followers (2025): 64.1K
Location: Rochester, NY
Why You Should Follow?
Emily Kyle is a registered dietitian and cannabis educator who specializes in cannabis-infused nutrition, wellness recipes, and holistic health tips for all lifestyles.
About Her
Emily Kyle blends her expertise as a registered dietitian with a passion for cannabis education, offering a unique perspective on how cannabis can fit into a healthy lifestyle. Her Instagram is filled with evidence-based nutrition advice, easy-to-follow infused recipes, and tips for using cannabis to support wellness goals. Emily’s approachable style and focus on science make her a go-to resource for anyone curious about the intersection of food, health, and cannabis.
#8. Irlyn
Instagram Handle: @sisterb0ngwater_
Followers (2025): 102K
Location: United States
Why You Should Follow?
Irlyn is celebrated for her bold, creative cannabis content and vibrant personality, making cannabis culture fun, inclusive, and visually engaging for a diverse audience.
About Her
Irlyn, known as @sisterb0ngwater_, stands out for her artistic approach to cannabis content. She combines colorful visuals, humor, and a welcoming attitude to break down barriers and invite everyone into the cannabis conversation. Irlyn’s posts range from product reviews to creative smoking setups, and she often collaborates with other influencers to showcase the diversity within the cannabis community.
#9. Steve DeAngelo
Instagram Handle: @steve.deangelo
Followers (2025): 61.1K
Location: Oakland, CA
Why You Should Follow?
Steve DeAngelo is a pioneering activist and entrepreneur, often called the “Father of the Cannabis Industry,” advocating for legalization and social justice worldwide.
About Him
Steve DeAngelo is a visionary leader who has shaped the modern cannabis landscape. As co-founder of Harborside, one of the first and most respected dispensaries in the U.S., he set industry standards for quality and patient care. Steve’s activism extends to championing cannabis legalization, expungement of cannabis convictions, and equitable access for all. His social media features educational content, advocacy campaigns, and behind-the-scenes looks at global cannabis initiatives.
#10. Jamie Evans
Instagram Handle: @theherbsomm
Followers (2025): 36.4K
Location: San Francisco, CA
Why You Should Follow?
Jamie Evans is a cannabis sommelier, author, and educator who specializes in cannabis-infused food, beverages, and sophisticated lifestyle content.
About Her
Jamie Evans, known as The Herb Somm, merges her background in wine and hospitality with a passion for cannabis, creating elegant, educational content that elevates the cannabis experience. She shares gourmet recipes, pairing guides, and tips for hosting infused events, making her page a destination for those interested in culinary cannabis. Jamie’s expertise has led to acclaimed books and collaborations with top chefs and brands.
#11. Alice Moon
Instagram Handle: @thealicemoon
Followers (2025): 13.6K
Location: Los Angeles, CA
Why You Should Follow?
Alice Moon is a cannabis PR specialist and event producer, known for her advocacy, industry insights, and support for cannabis entrepreneurs and brands.
About Her
Alice Moon has carved out a niche as a cannabis media expert, helping brands and personalities build their presence through strategic PR and event production. She is known for her transparency, professionalism, and dedication to advancing the industry’s reputation. Alice’s Instagram features industry news, event highlights, and practical advice for navigating cannabis business challenges.
#12. CBD Sloth
Instagram Handle: @cbdslothreal
Followers (2025): 10.9K
Location: United Kingdom
Why You Should Follow?
CBD Sloth offers honest, in-depth reviews and educational content focused on CBD products, making it easy for consumers to make informed wellness choices.
About Him
CBD Sloth, run by Tom Bourlet, is a trusted source for CBD education and product reviews. Tom’s scientific approach and commitment to transparency set his content apart, as he rigorously tests and analyzes a wide range of CBD products from oils to edibles. His reviews are detailed, unbiased, and always grounded in research, helping followers navigate the fast-growing CBD market with confidence.
#13. Joya G
Instagram Handle: @thejoya_g
Followers (2025): 14.9K
Location: United States
Why You Should Follow?
Joya G is a passionate cannabis advocate and lifestyle creator, sharing personal experiences, product reviews, and wellness tips for a holistic approach to cannabis.
About Her
Joya G brings a fresh, relatable perspective to the cannabis world, focusing on how the plant can enhance everyday life and wellness. Her content includes honest product reviews, educational posts, and insights into using cannabis for self-care and creativity. Joya is dedicated to breaking down stigma and making cannabis approachable for everyone, especially women and minorities.
#14. Bess Byers
Instagram Handle: @bessbyers
Followers (2025): 28.1K
Location: Seattle, WA
Why You Should Follow?
Bess Byers is a cannabis photographer and advocate, capturing stunning imagery and sharing advocacy stories that highlight the beauty and diversity of the cannabis community.
About Her
Bess Byers combines her talents as a photographer, storyteller, and activist to showcase the vibrant world of cannabis. Her Instagram features breathtaking photos of cannabis plants, events, and personalities, bringing artistry and professionalism to cannabis media. Bess is also a vocal advocate for legalization, social equity, and environmental sustainability within the industry.
#15. Michele Ross
Instagram Handle: @drmicheleross
Followers (2025): 14.8K
Location: United States
Why You Should Follow?
Dr. Michele Ross is a neuroscientist, author, and cannabis advocate, offering science-backed insights on cannabis and wellness for patients, professionals, and curious consumers.
About Her
Dr. Michele Ross brings a rare blend of scientific expertise and personal advocacy to the cannabis space. As a neuroscientist and former “Big Brother” contestant, she uses her platform to educate about the medical benefits of cannabis and CBD, especially for chronic pain and mental health. Michele’s content includes research updates, patient stories, and practical advice for using cannabis therapeutically.
How We Chose These Influencers?
Following is a careful selection based on credibility, audience fit, and authentic engagement. By focusing on these key areas, we created a list of influencers who don’t just have followers, they have real pull, real trust, and real influence where it counts.
1. Real Influence, Not Just Numbers
We looked beyond follower counts. Every influencer on our list shows real influence through consistent engagement, audience trust, and a clear voice in their niche. Whether it's wellness, lifestyle, or finance, they don’t just post; they connect.
2. Audience Fit & Relevance
The right influencer speaks to the right people. We focused on creators whose followers match our target audience in age, interests, and location. It wasn’t just about reach, it was about reaching the right people with the right message.
3. Content Quality & Consistency
We reviewed how they communicate: the tone, visuals, captions, and how often they post. Influencers who stay active, post high-quality content, and maintain a consistent voice were prioritized. This ensures campaigns stay on-brand and resonate with real users.
4. Values That Align
Authenticity is an important consideration. We selected influencers who align with the brand’s values whether that means transparency, community, or simply showing up as their true selves. These creators don’t just partner with anyone, they’re selective, and that adds to their credibility.
5. Track Record of Results
Finally, we looked at performance. Have they worked with brands before? Did it lead to actual engagement or conversions? Their ability to deliver real impact—not just likes—is what helped them make the cut.
How to Reach Out to These Influencers?
Before you hit “send,” take a moment to do it right. Here’s how to approach influencers in a way that gets attention and a response.
Understand Their Content and Audience First
Start by doing your homework. Look through their recent posts, stories, and engagement. What type of content do they create? Who follows them? Influencers value partnerships that feel like a natural fit for their style and followers. Mentioning specific posts or showing that you understand their voice goes a long way in building trust from the start.
Where to Contact Them
Most influencers list preferred contact methods in their bio or link-in-bio page. Some prefer DMs on Instagram, while others want email communication. If you’re reaching out for a professional collaboration, it’s best to use email if it’s listed, as this shows you’re serious and helps keep communication clear. If they’re managed by an agency, contact details will usually include a rep’s name or business address.
What to Include in Your Message
Keep your message short, direct, and personal. Start with who you are, why you’re reaching out, and why you think they’re a great fit. Be clear about what you’re offering, whether it’s a paid campaign, product collaboration, or something else. Include your brand name, what you stand for, and any key details that help them quickly understand the opportunity.
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