https://747mediahouse.com/user-friendly-website-design/

Isn’t it ironic that to buy cannabis products, which are meant to slow you down and help you unwind at the end of the day, you have to go through the hassle of finding and visiting a cannabis retail shop? 

Well, the new generation of cannabis users is simply not ready to accept this irony! This is precisely why online cannabis stores have become highly competitive these days, with every cannabis retail store struggling to expand its digital footprint. 

A few days ago, we came across a similar client who had just started their cannabis retail business and launched a practically unresponsive website with little contribution to sales and revenue generation. This case study details how we implemented a basic cannabis SEO strategy to significantly improve their website performance and boost online sales.

Challenges Faced by the Cannabis Retailer

To increase the client’s online sales, we first needed to understand the issues with the website and why its online presence simply didn’t catch up! So, we conducted a detailed site audit to identify the main challenges we had to deal with.

Surprisingly, we found that the website had decent impressions and click-through rates (CTRs) even as a new launch. However, the bounce rate metrics were a whopping high! This helped us understand why the website didn’t perform in business terms.

As soon as customers clicked and landed on the client’s website page, they would encounter confusing layouts and misguiding navigation. The page loaded too slowly and was frequently found unresponsive on mobile and desktop devices.

As a result, customers had to wait a long time to find a particular product category, let alone the product itself, something that on other contemporary websites hardly took a fraction of a second.

The product pages were not visually appealing at all. The images buffered while loading, product descriptions were unoptimized and lacked readability, and the CTA’s had clickability issues. The checkout and payment pages hardly presented a transparent billing to win consumer trust.

A frustrated and unsatisfied customer would have no option but to leave the website without buying or even checking out the client’s cannabis collection.

The Solution

Resolving these enormous bundles of issues immediately became our top priority. Without wasting time, we began our collaboration with the website development and design team to work on a brand-new layout from scratch.

We started by studying the website designs of competitors, which had all the SEO metrics on point, be it SERP rankings, CTRs, or conversion rates. Next, the trending search results by cannabis users were analyzed to sort high-focus pages. This gave a clear idea of how to proceed with the layouts, ensuring a satisfactory user experience.

We put our best efforts into developing visually appealing product pages with clear and precise product descriptions, high-definition product images with 360-degree rotation features, and clickable CTAs with persuading offers and discounts.

Additionally, we included a comprehensive set of FAQs, a pop-up voice chat, and a 24*7 customer support contact to address customer questions and grievances. Placing a few customer reviews enhanced the client’s reputation as a trustworthy online cannabis brand.

Once the website's design was ready, we checked and fixed its responsive issues on mobile, desktops, and tablets. Our next job was to increase the loading speed as much as possible.
For this, we compressed the image sizes without deteriorating quality and asked the development team to optimize the backend JavaScript and CSS codes.

Lastly, we worked with the client to streamline the checkout process and generate transparent bills with distinct details of product costs, discounts, and additional taxes. We also integrated several payment gateways so customers could conveniently choose their payment method.

Results

Boosted Sales for a Cannabis Website with a User-Friendly Design

After three months of consistent work, we achieved a well-performing, responsive website that exponentially boosted the client's online sales. Here are some indicators of our success! 

  • Increase organic traffic by 45% for the top 4 focus product pages.
  • Enhanced Click-through rates (CTRs) by 30% for all product pages
  • Session duration jumped by 60% on average for all product pages
  • Domain ratings increased by 20 points
  • Online conversion rate rose by 25%, 
  • Online sales saw a significant growth of 50%,

Key Takeaways

Think of your online cannabis website as a brick-and-mortar retail store. If customers entering through the door struggle to find the products they’re looking for, will it encourage them to stay and waste their time or compel them to look for other stores that offer a guided and informed experience? 

Customers can land on your website if you have decent SERP rankings, but to become loyal buyers, they need to trust your products and find them convenient to navigate. We, as a best cannabis marketing agency, implemented many strategies to improve user experience and customer satisfaction on our client’s website and, within months, landed in a pool of online sales that boosted the revenue exponentially, even in this competitive cannabis market. 

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